Our Strategic Planning capabilities enable clients to develop short- and long-term plans to enter and/or enhance their market presence within their specific industry sectors. These plans give direction and guidance to the marketing programs and budgets that our clients deploy year-round.

Our Strategic Plan Process includes:

• Identifying and articulating business goals and objectives
• Performing environmental analyses (internal and external audits/research)
• Developing strategies and tactics
• Providing evaluation and measurement tools

Brand Development Services

Creating, leveraging and protecting clients' brands is paramount to raising awareness of and ensuring the impact of those brands in today's competitive and dynamic marketplace. Marek & Company offers a full range of brand development services, including:

• Evaluating brand reputation and impact
• Consulting on brand strategies and deployment
• Developing new brand identities and related brand standards
• Creating 2 and 3-dimensional brand graphics
• Identifying brand extensions and opportunistic applications

Internet Branding Strategies

Marek & Company has significant expertise in tapping into today’s online audiences, including news media, investors, business prospects and consumers by utilizing:

• online press rooms and press releases
• leadership blogs and white papers
• well-positioned brand messages, and
• critical word content development.

These strategies help to deliver greater Internet presence in a company’s overall brand awareness program.

At the same time, the firm has engaged Internet-based research firms to evaluate brand messages, product names and other key marketing initiatives to ensure the success of a company’s MARCOM plan prior to full market rollout.