Bridging the Digital Divide for Dallas’ Inner City Youth
More than 10,000 Dallas youth will have access to technology through
the Boys & Girls Clubs of Greater Dallas in after-school programs
designed to link them around the world. For this special ribbon-cutting
ceremony and press announcement, Marek & Company worked with
senior officers of BGCDallas, the president and CEO of The John
C. Ford Program that piloted the initiative, and corporate partners
EDS, Cisco, Microsoft, EDT Learning and New York Life.
With less than 3 weeks’ lead time to prepare for the press
conference, Marek &Company created a timeline of deliverables,
drafted and distributed an initial media alert, updated media contacts,
including minority press, prepared the on-site press release and
fact sheet, and conducted weekly conference calls to ensure open
communications among all parties.
Talking points for U.S. Senator Hutchison and BGCDallas CEO Cynthia
Nunn were outlined. Follow-up media calls the morning of the event
ensured an outstanding turnout with subsequent news coverage from
Channel 8, Channel 39, WBAP and the Dallas Business Journal,
despite intense news coverage on the Iraq war.
About the press conference, U.S. Senator Kay Bailey Hutchison
wrote in a follow-up note:
Thank you for everything you did to make the BGCDallas Global
Education Tele-Community Initiative ribbon cutting a success.
I especially appreciate your efforts in ensuring that the program
and press conference ran smoothly. I enjoyed participating in such
a worthy project and look forward to working with you again in