Interactive & Specialty Publishing

Our primary focus in this practice specialty is web content consulting. Since many of our clients have already established websites, we bring expertise in evaluating the effectiveness of these sites.

We also pose these questions in assessing your web content:

• Is your website content current?
• Does your website reflect your competitive differences?
• Is your content valuable to your prospects?
• Does your website serve all of your key constituents?
• When was the last time you critically evaluated your website?

Our interactive media services include:

• Content review & competitive analysis
• Content enhancement & message repositioning
• Design critique & repositioning

We also advocate the efficiency and productivity of online communications. Among these tools, Marek & Company is proficient at developing and targeting information to key constituents in the form of online white papers,
e-newsletters and newsrooms.